1. The best public policy is made when you are listening to people who are going to be impacted. Then, once policy is determined, you call on them to help you sell it.
- Elizabeth Dole
2.Marketing is not an event, but a process. It has a beginning, middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
- Jay Conrad Levinson
3. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.
- David Ogilvy
4. If you make a product good enough, even though you live in the depths of the forest, the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway.
- William Randolph Hearst
5. We read advertisements to discover and enlarge our desires. We are always ready - even eager to discover from the announcement of a new product. What we have all along wanted without really knowing it.
- Daniel Boorstin
6. I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...
- Philip Dusenberry
7. Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
- Leo Burnett
8.I once used the word "obsolete" in a headline,
only to discover that 43% of housewives had no idea of what it meant. In another headline I used the word
"ineffable," only to discover that I didn't know what it meant myself
- David Ogilvy
9. Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, and other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the sales curve
stop moving down and start moving up?"
- Rosser Reeves
10.If you think advertising doesn't work, consider the millions of Americans that now think yogurt tastes good.
- Joe L. Whitley
11. Loving your customer boils down to one thing - creating an almost fanatic sense of loyalty in your customer such that they wouldn't think of buying from anyone else.
- Brad Antin / CommonSenseMarketing.com
12.All of the biggest technological inventions created by man the airplane, the automobile, the computer - says little about his intelligence, but speaks volumes about his laziness."
- Mark Kennedy
13.There is no such thing as bad publicity except your own obituary.
- Brendan Behan
14. I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
- David Ogilvy
15. There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
- A. Alfred Taubman
16. The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
- Stuart Wilde
17. If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.
- Jay Abraham - Marketing - Competition – Success
18. Clearly in today's skeptical environment, people buy people long before they buy products or services. Even with the best intentions, people often do not buy simply because sales professionals do a lousy job of positioning or presenting themselves before the sale takes place.
- Richard Weylman
19. If you don't get noticed, you don't have anything. You must have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
- Leo Burnett
20. Everyone – no exceptions – responds to well-written ,persuasive, emotionally based copy. Not everyone can
write it, that's why copywriters are often paid so much , but no one can escape its power.
- Joe Vitale
21.Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
NIGERIA: New Issue/Ecowas 40th Anniversary. non - hologram issue.
- Greg Norman - Success - Branding – Marketing.
moses zaccheaus - a writer, author, publisher, philatelic and numismatic teacher. www.moseszee.com - http://moseszee.blogspot.com This article may be reprinted FREE OF CHARGE on the condition that the contents of the article and the details in the Resource Box remain INTACT.
